Real Estate Marketing Tools Lagos Nigeria - Free Property Marketing Guide
Offline Property Marketing Tools
The common offline real estate marketing tools include:
Worst still, it has low conversion rate because it's like a flash in the pan.
For example, if your primary real estate marketing tools are real estate magazines and daily newspapers, your property ad will only be visible for the day you place the advert.
After that day, it's gone. And since most people don't read the magazines of the previous day or previous week, other people who are interested in your offer will not find the information you advertised.
Now you get the point?
Property Advertising By Direct Mail To Other Agents
Many real estate agents advertise properties in their portfolio by sending the list of properties for sale and rent in their portfolio to other estate agents in their network.
They send their office assistants or mail man to distribute physical copies of their list to agents in their network.
If you think this is an old-fashioned way to advertise properties, you're damn right.
The educated estate agents have now migrated this manual task to email, which makes it a lot easier and cheaper to send property lists to the individual's network of estate agents.
Online Real Estate Marketing Tools
There are cheaper and more effective property marketing tools. And this involves maximizing the use of the internet, the global network of computers that makes communication and marketing dead easy.
Modern techniques for getting the word out about properties for sale include:
1. Building a popular website that generate leads to your real estate business
2. Advertising in popular niche websites
3. Real estate marketing tools that involves Facebook marketing (Facebook is a social network with over 500 million members)
4. Pay per click advertising using Google Adwords
The advantage of online advertising through Facebook and Google Adwords is that you can target your ads to the particular market group that are likely to be interested in the properties in your portfolio. This means higher conversion rate and more money for you.
Are you a real estate investor looking to sell your developments faster? Or a real estate agent looking to sell or rent apartments faster?
Explore and maximize online advertising techniques. It could just be the key to higher sales for you.
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